This report examines Lucy and Yak's current business strategies which will be followed by recommendations and proposed strategies to improve the business' efficiency and profitability supported by academic theories, models and reports. The strategies will cover people management, project management and supply chain operations that are centred around improving Lucy and Yak’s current business strategy and will be focused around sustainable and ethical practices. Included, a co-branding collaboration is the focus of a strategy where management is assessed to find the most suitable style for an effective and collaborative outcome with Lush featuring as the brand collaboration.
